Showa Modern: Ad Designs, 1920's-1930's

Title: Showa Modern: Ad Designs, 1920's–1930's 昭和モダン広告デザイン
Publisher: Seigensha
Language: Japanese
Publication Year: 2022
Number of Pages: 224, full colour throughout
Paperback, Dimensions: 18 x 13 x 2 cm
ISBN: 9784861528743
Printed in Japan

In the Taisho and early Showa eras, urban culture flourished, with cafes, bars, fruit parlors, and Western goods stores lining the streets. The streets were filled with advertisements and posters, and the "design" that connected people and things was expressed with a sense of exuberance and freshness. This book introduces more than 200 posters, flyers, and advertisements. [Enjoy the many designs that are still full of fresh surprises and vibrant appeal, and cannot be called nostalgic.

In the 1920s and 1930s, a new urban lifestyle blossomed in Japan as cafés, bars, and boutiques selling Western-inspired dishes and fashions filled the city streets, and people embraced diverse lifestyles. Tokyo was rebuilt after the Great Earthquake of 1923, while Osaka, further south, entered a period of unprecedented prosperity. Amidst these turbulent times, advertisers strived to find new promotional strategies to attract consumers, thus inspiring the emergence of commercial art to communicate and evoke new information and images. Even today, the ads in this book are as vivid and full of wonder as they were then, a testament to the efforts of their designers.