Showa Modern: Ad Designs, 1920's-1930's

Title: Showa Modern: Ad Designs, 1920's–1930's 昭和モダン広告デザイン
Publisher: Seigensha
Language: Japanese
Year of publication: 2022
Number of pages: 224, full color throughout
Paperback, dimensions: 18 x 13 x 2 cm
ISBN: 9784861528743
Printed in Japan

During the Taisho and early Showa eras, urban culture flourished, with cafes, bars, fruit shops, and Western merchandise stores lining the streets. The streets were filled with advertisements and posters, and the "design" that connected people and things was expressed with a sense of exuberance and freshness. This book presents more than 200 posters, flyers, and advertisements. [Enjoy the many designs that are still full of fresh surprises and vibrant appeal and cannot be called nostalgic.]

In the 1920s and 1930s, a new urban lifestyle flourished in Japan as cafes, bars, and boutiques selling Western-inspired food and fashion filled the city streets, and people embraced diverse lifestyles. Tokyo was rebuilt after the Great Earthquake of 1923, while Osaka, further south, entered a period of unprecedented prosperity. Amidst these turbulent times, advertisers strove to find new advertising strategies to attract consumers, inspiring the emergence of commercial art to communicate and evoke new information and imagery. Even today, the advertisements in this book are as vibrant and full of wonder as they were then, a testament to the efforts of their designers.